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Working with Jess has been amazing for my business!
I’ve recently had some major health issues to deal with, and it’s been so great to have Jess behind the scenes, taking care of my social media and helping me keep my business running.
It’s been a huge relief to know that I can focus on other things while Jess does her social media magic and my clients and followers respond so well. Thanks so much Jess, you’re an angel. Love your work!
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For Business Owners & Entrepreneurs who are ready to scale and to inspire and impact with their product or service.
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Want My Tips to Rock Your Social Media For Free? ABOUT JESS After chasing the corporate ladder and falling pregnant, I decided to jump in the deep end with my business. I am here to execute your marketing plans and bringing your business goals to life allowing...
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Want My Tips to Rock Your Social Media For Free? ABOUT JESS After chasing the corporate ladder and falling pregnant, I decided to jump in the deep end with my business. I am here to execute your marketing plans and bringing your business goals to life allowing...
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Want My Tips to Rock Your Social Media For Free? ABOUT JESS After chasing the corporate ladder and falling pregnant, I decided to jump in the deep end with my business. I am here to execute your marketing plans and bringing your business goals to life allowing...
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Want My Tips to Rock Your Social Media For Free? ABOUT JESS After chasing the corporate ladder and falling pregnant, I decided to jump in the deep end with my business. I am here to execute your marketing plans and bringing your business goals to life allowing...
Where to share your blog or FB group to grow your email list
Want My Tips to Rock Your Social Media For Free? Working with Jess has been amazing for my business! I've recently had some major health issues to deal with, and it's been so great to have Jess behind the scenes, taking care of my social media and helping me...
ABOUT JESS
Jess here!
Let’s talk about blog writing. It can be a bit daunting when you realise the components to a blog and how to structure them to have maximise impact and a positive return on investment.
What is the purpose of a blog?
Writing blogs can have multiple purposes such as driving traffic to your website and demonstrating your expertise in a particular topic or category.
It is tempting to use a blog as a personal journal but there is a way to share your experience in a structured way to get the best results out of your blog.
How should a blog be structured?
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How many words should a blog be?
How long is a piece of string?
I have done a fair bit of research on this and the minimum is 500 words but the optimum length of a blog for the SEO experts is 2200 words.
This length is to include keywords to ensure you appear in google and rank as high as possible.
The important part is the value you are giving someone in a blog. Are you giving a step by step guide to a task such as how to reconcile in Xero as an example.
How do I find keywords for my blog?
Search on the platform
If you are targeting a specific platform i.e. Pinterest, then I would highly recommend searching in the search box to see what comes up as you did in google.
I know it sounds crazy!
How to give value and write engaging content?
So you get them to your page by using keywords and phrases but how do you keep them there?
Understanding your industry and what the topic is that you are writing about you can approach it a few different ways:
- Ask a question
- Show results by providing the data
- Make a comparison
- Identify a debate
- Clearly explain a situation
- Describe the current problem
- Quote an expert or authority
- Cite a typical example
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What is a call to action?
A call to action is when you make an offer or asking someone to take an action at the end of your article. The concept and goal is that you have given so much value and information that the reader want to take it further and work with you.
By giving this information, you share your expertise and build your credibility allowing you to stand out in the crowd of the competition.
I’m so excited for you to get a piece of this magic and start making the same impact on your clients too.